Internet Terms

Above the Fold

Portion of a web page visible on load, highest value area.

Ad Tracking

A way to identify where your subscribers are opting-in based on a tracking code you give each site or advertising campaign.

AdSense

A contextual advertising program by Google.

Adware

is free software that is supported by advertisements.

Affiliate

Individual that markets products for a merchant, earning a commission. 

Affiliate Agreement ( AA )

The agreement between an affiliate and a merchant that governs the relationship.

Affiliate Directory

A directory of affiliate programs, featuring information such as the commission rate, number of affiliates, and affiliate solution provider. These are great places to find relevant and profitable programs.

Affiliate Manager ( AM )

Merchant representative that assists affiliates.

Affiliate mentor

Does more than provide you with an affiliate manual to read. Affiliate mentoring involve personal, one-to-one teaching.

Affiliate Network :

A third party providing services to affiliate merchants and affiliates, including tracking technology, reporting tools, and payment processing. Click here for the top networks.

Affiliate program

A program that allows websites to sell a product on a commission basis.

Affiliate with Referral

The Affiliate who bring other Affiliate. That Affiliate become them referral (Referrals = 1...*).

Auto-Approve

Affiliate application approval process where all applicants are automatically approved for an affiliate program.

Backlink

A link from another web site to your site.

Banner Ad

Perhaps the most prolific form of Web advertising is the banner ad. It is a long, rectangular image that can be placed just about anywhere on a Web page. Most banner ads are 468 pixels wide by 60 pixels high (468x60). They may contain text, images, or sometimes those annoying animations that make it hard to focus on the page's content. Regardless of the type of banner ad, when a user clicks the advertisement, he or she is redirected to the advertiser's website.

Campaign

A comprehensive advertising plan that consists of a series of messages in a variety of media that center on a single theme or idea.

Charge Back

Incomplete sales transaction that results in a commission deduction.

CJ

Commission Junction - affiliate network.

Click Through

When a user clicks on a affiliate link.

Click Through Rate ( CTR )

Impressions/Clicks, how often a visitor clicks an ad after it has been displayed

Co-branding

Situation where affiliates are able to include their own logo and branding on the pages to which they send the visitors through affiliate links.

Commission

Income an affiliate receives for generating a sale, lead or click-through to a merchant's web site. Usually received when a sale is made and as a percentage of that sale.

Control Panel

This is typically a password protected Internet based central hub used to control and maintain your account through an ASP type solution.

Conversion Ratio/Rate ( CR )

Orders/clicks, how often a visitor makes an order after clicking through.

Cookie

Short line of text stored on a user hard drive when they visit a site.

Cost Per Action/Acquisition ( CPA )

Amount merchant pays affiliate per visitor-initiated action (such as an order).

Cost Per Click ( CPC )

Amount merchant pays affiliate for each click on merchant ad.

Cost Per Impression ( CPM )

Cost per thousand impressions. 

CPL

Cost per lead.

Cross Linking

When a group of domains that are most often owned by the same individual inner links to each other. This is often for the purpose of increasing its popularity with search engines.

Doorway Domain

A domain designed to redirect traffic to a main website located on another domain.

Doorway Page

A page designed as an entrance to a website. Many doorway pages a specifically created to rank high on a particular search engine. Sometimes referred to as a Gateway Page or a Welcome Mat Page.

Earnings Per Click ( EPC )

Usually the average pay out per hundred clicks.

Entry page

Sometimes refers to a single page with a logo and "click here" to enter.

Fraud

The purchase by Fraud. The swindlers make purchase by stolen payment cards with goal get their % from purchasing. This is way of money-laundering.

GoldenCan Store Integration

Code generator that creates storefronts for affiliates

GoogSpy

is a free web-based tool you can use to do competitor research.

Impression

When an ad is displayed to a viewer.

Internal Site

The part of site where can get access Administrator and Inherits types of users thought login.

Landing page

A Web page often geared specifically for an offer in an email. When the subscriber clicks to visit the page they don't have to read your entire site to find your offer, the landing page contains all the information they need and gives them a method to take action.

Lifetime commissions programs

are affiliate programs which pay commissions not just on the first sale, but every time a referred customer makes a purchase from the merchant.

Link farm

Free For All links. These are places that allow anyone to add a link.

Linkage

A count of the number of links pointing (inbound links) at a website. Many search engines now count linkage in their algorithms.

Manual Approval

An Affiliate application approval process where all applicants are manually approved for an affiliate program.

Member Area Site

The part of site where can get access registered members and Inherits types of users thought login.

Merchant

Online vendor of goods and services that offers an affiliate program. 

Meta Tag

The Meta DESCRIPTION is used to describe the document. The meta description is then displayed in search engine results. The Robots Meta Tag is used to control certain aspect of how a search engine indexes the page.

Paid Inclusion ( PI )

Guaranteed listing in a search engine based on a fee.

Pay For Performance ( PFP )

Merchant pays affiliate based on a predetermined action.

Pay Per Click ( PPC )

Bidding system where advertiser pays a search engine per click for ranking.

Pay Per Click Search Engine ( PPCSE )

Paid search services such as Google's Adwords or Yahoo's sponsored search.

Payment Threshold

Minimum amount of commission earned before payment is made.

Payout

Money transfer to active affiliate. 

Pop-up Ad

Advertisement displayed in a new browser window. Mostly loathed by web surfers.

Product

Our product that we sells. For example: WinFixer, WinAntivirusPro, etc.

Program

i.e. Campaign.

Promo Materials

Pre designed Materials to promote products of affiliate program.

Public Site

The part of site with frees type of access, and where can get access every one of users. The access is not required login.

Raws

Raw clicks. Clicks being made by users in general.

Referral

An affiliate which is attracted by other affiliate.

Referral Link

The way we can calculate referral fees.

Referrals cost

Cost which is paid to affiliate for referrals which he is attracted. 

Refunds

Issue when we can't draw out money from CC by any reason.

Reseller program

is a phrase sometimes used to describe an affiliate program. Strictly speaking, it's a bit different.A reseller buys products in bulk and resells them, collecting the money from the customer. In contrast, an affiliate does not handle the product and the money goes to the merchant, who pays the affiliate a commission .

Return Days

Number of days after a click through that the affiliate still earns a commission.

Return On Ad Spend ( ROAS )

Return/Ad Spend, the percentage of income vs. expense generated by advertising.

Return On Investment ( ROI )

Return/Investment, the percentage of income earned vs. total investment.

RON

Run of Network. Large advertising brokers such as Burst or Double click, can sell ads across the entire network of member sites.

Search Engine Marketing ( SEM )

Umbrella term encompassing both PPC and SEO marketing.

Search Engine Optimization ( SEO )

Optimizing your site for indexing by search engines to improve search ranking.

Search Engine Results Page ( SERP )

The listing a search engine returns in response to a query.

Search engines

A program designed to search a database. In the context of the Internet this refers to a web site that contains a database of information from other websites. Directories of sites are *not* search engines (such as GOOGLE or Yahoo).

Segmentation

A process of grouping your list into smaller subgroups based on certain criteria. Example of this would be sending a broadcast message to the people in your list who've purchased your product verse the subscribers who have not purchased yet.

Shaving ( Parasite )

Technology that alters normal performance of click tracking and disrupts affiliate business.

Sign-Up

Registration process when user becomes an affiliate.

Sub-affilaite

When you sign up for an affiliate account you have the ability to promote the service and earn commissions for your sales. On the other hand you also have the ability to promote the service's affiliate program and have affiliates sign up under you. Most services pay a slightly lower sub-affiliate commission to the main affiliate when their sub-affiliate makes a sale.

Super Affiliates

- The top 1% of affiliates, based on performance and earnings, that generate the lion's share of the revenue for your program. They are born marketers and are very successful with the affiliate program they promote from their sites.

Terms and Conditions ( T&C )

Traffic

Amount of Uniqs binged by Affiliate.

Two-tier affiliate program

rewards you for signing up sub-affiliates. As well as earning commissions on your sales, you earn commissions on their sales. Two-tier affiliate marketing is also known as MLM (Multilevel Marketing).

Uniqs

Unique clicks. Unique users who make raw clicks.

Unique Click

Being able to track when someone visits a website URL. Only one visit is tracked even if the person visits the website multiple time.

User

A person who has come on our resource (= 1 Uniq).

Whois

A search that provides the company name, address, and contact information of a visitor to a site. Whois lengthens the log analysis duration considerably.